Yuktha Mukhi

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Year

Platform

Category

Duration

2025

Web/Mobile(Digital experience extension)

Brand Identity & UIUX

4 Weeks

CHAI POINT.

THE START

Where everyday conversations brew over

cups of chai. This project reimagines how

brand's warmth could extend into a

digital and physical experience blending

illustration, photography, and storytelling.

Where everyday conversations brew over cups of chai. This project reimagines how brand's warmth could extend into a

digital and physical experience blendingillustration, photography, and storytelling.

Overview

Where everyday conversations brew over cups of

chai. This project reimagines how brand's

warmth could extend into a digital and physical

experience blending illustration, photography,

and storytelling.

Overview

While Chai Point’s stores offer a cozy and familiar vibe, their online presence felt distant from that warmth. The digital identity lacked the same inviting touch that makes the brand memorable offline.

Challenge

While Chai Point’s stores offer a cozy and

familiar vibe, their online presence felt distant

from that warmth. The digital identity lacked the

same inviting touch that makes the brand

memorable offline.

Challenge

To reconnect Chai Point’s digital identity while retaining its existing logo, typography, and colors, focusing on visual warmth, human connection, and familiarity.

To reconnect Chai Point’s digital identity while

retaining its existing logo, typography, and colors,

focusing on visual warmth, human connection,

and familiarity.

Objective

To reconnect Chai Point’s digital identity while

retaining its existing logo, typography, and colors,

focusing on visual warmth, human connection,

and familiarity.

Objective

THE DISCONNECT

THE REIMAGINATION

Without altering the logo, typography, or colors, the focus was on reviving the brand’s visual spirit. turning functional design into something that feels lived-in and human. A visual direction that celebrates warmth, storytelling, and everyday chai moments.